Click It or Ticket
For more information on FDOT Click It or Ticket related programs and grants, visit the Safety Office's Click It or Ticket page.
Safety belts have been proven to be one of the best ways to save a life in a crash. Yet, many still don't buckle up. Worse still, not wearing a safety belt is a habit that will pass on to impressionable youth who, in turn, will think it is safe to not buckle up. The Click It or Ticket campaign focuses on safety education, strong laws, and law enforcement support to save lives.
NHTSA supports a national education wave and enforcement mobilization during this time period with a nationwide high visibility enforcement (HVE) campaign. FDOT will be leading a state-level campaign in conjunction with NHTSA’s national campaign, to build additional reach and frequency throughout Florida.
Click It or Ticket isn’t about citations; it’s about saving lives. In 2019, there were 9,466 unbuckled passenger vehicle occupants killed in crashes in the United States. To help prevent crash fatalities, we need to step up safety belt enforcement, day and night.
The goal of this campaign is to create safer roadways in Florida for all motorists, by increasing safety belt usage and subsequently decreasing serious injuries and fatalities related to no restraint use.
Safety Belt Facts.
- The national safety belt use rate in 2019 was 90.7%, Florida's safety belt rate was 89.8%. These numbers are good but can be better. The remaining 9.3%–10.2% need to be reminded that safety belts save lives.
- Among young adults 18 to 34 killed while riding in passenger vehicles in 2019, more than half (57%) were completely unrestrained — one of the highest percentages for all age groups.
- Men make up the majority of those killed in motor vehicle traffic crashes. In 2019, 65% of the 22,215 passenger vehicle occupants who were killed were men. Men also wear their safety belts at a lower rate than women do — 51% of men killed in crashes were unrestrained, compared to 40% of women killed in crashes. In Florida, the 2019 survey results indicate that female passengers are more likely to wear a safety belt than male passengers (92.1% versus 87.9%).
- High-visibility safety belt enforcement is important 24 hours a day, but nighttime is especially deadly for unbuckled occupants. In 2019, 55% of passenger vehicle occupants killed at night (6 p.m.–5:59 a.m.) were not wearing their safety belts.
- Vehicle type: There seems to be a misconception among those who drive and ride in pickup trucks that their larger vehicles will protect them better than other vehicle types would in a crash. The numbers say otherwise: 58% of pickup truck occupants who were killed in 2019 were not buckled. That’s compared to 43% of passenger car occupants who were not wearing safety belts when they were killed. Regardless of vehicle type, safety belt use is the single most effective way to stay alive in a crash.
- Seating position: Too many people wrongly believe they are safe in the back seat unrestrained. Forty-five percent of all front-seat passenger vehicle occupants killed in crashes in 2019 were unrestrained, but 58% of those killed in back seats were unrestrained.
- Rural versus urban locations: People who live in rural areas might believe their crash exposure is lower, but in 2019, there were 11,971 passenger vehicle fatalities in rural locations, compared to 10,187 fatalities in urban locations. Out of those fatalities, 48% of those killed in the rural locations were not wearing their safety belts, compared to 45% in urban locations.
Click It or Ticket 2021 Timeline.
- Earned Media/Outreach/Social Media (NHTSA, FDOT and partners): May 10 – June 6, 2021
- Paid Media (NHTSA and FDOT): May 17 - June 6, 2021
- Enforcement Mobilization (law enforcement partners): May 24 – June 6, 2021
- Safety Belt Usage Observation Surveys: June 6 - June 17, 2021
- Public Awareness Surveys: June 6 - June 13, 2021
Resources
Social Media
Videos