Our Approach
While we recognize achieving zero will not be easy, when it comes to human lives, the only acceptable number of fatal or serious crashes is zero.
While we recognize achieving zero will not be easy, when it comes to human lives, the only acceptable number of fatal or serious crashes is zero.
Target Zero is taking evolutionary steps to improve how Florida connects, interacts, plans, designs, operates and maintains its transportation system to reach zero serious injuries and fatalities on state roads and highways.
Target Zero is unique in that it takes many existing safety programs or campaigns a critical step further by:
Target Zero is a data-driven, multi-faceted behavior change initiative that was created, in part, from direct conversations with drivers who are most involved in crashes that resulted in serious injuries and fatalities.
Target Zero focuses on influencing change in these specific behaviors before they occur rather than education of laws and safety tips.
The effort to change behaviors, in part through social marketing, works in tandem with engineering and analysis.
600-900 New Residents Per Day Anticipated for the next 25 years
32% Increase in Population between 2000 and 2019
This growth leads to continued increases in the number of people driving, riding transit, walking, bicycling, riding motorcycles, and using other modes on Florida’s transportation system – all of which exposes more people to safety risks. It’s numbers like these that have moved us to create this initiative to make a change on Florida’s roads.
Prior to the first behavior campaign launch, there will be a baseline evaluation of the target audience to determine their current knowledge about and attitudes toward driving safety. Following the campaigns, there will be another evaluation conducted to determine influence of the Target Zero campaign messaging and to measure effectiveness of messaging impact.
Partners are vital champions of our mission, leveraging a vast collection of networks and resources that expand our reach.
By choosing to be a partner with Target Zero, you can help us accomplish our goal of reducing driver and passenger fatalities and serious injuries in Florida. To learn more about how to become a partner, please see the link below.
Ready to make an impact? Learn more about how you can help us achieve Target Zero.
Target Zero starts with you. Safe driving and curbing bad behaviors behind the wheel makes a big impact. To be your best self on the road, understand what these dangerous driving behaviors are and learn to avoid them – it's easier than you may think!
Our partners are crucial advocates of our mission to bring transportation-related deaths and serious injuries to zero. Target Zero offers a wide variety of resources for our partner organizations to spread the word.
HELPING TO KEEP FLORIDA'S ROADS SAFE
Target Zero aims to reduce the number of transportation-related serious injuries and deaths across Florida to ZERO. Join our initiative and help us achieve Target ZERO!
