Systems Implementation Office
There are two versions of the SUN Trail logo, the “full” logo and the “logotype” (text only); both are available in color or black and white. When possible use the “full” logo in color. The logotype is to be used sparingly, only in instances where space would not allow for the use of the full logo.
The “full” logo consists of a radiant sun motif with a gentle gradient from reddish orange to yellow over a swirling blue pattern, locked within a bold black outline. The inspiration for the design is from Swift Creek Complicated stamped pottery. This pottery is associated with the Swift Creek archaeological culture, a Middle Woodland Period culture dating from approximately 100-800 AD in Florida, Georgia, Alabama, South Carolina and Tennessee. In Florida, large Swift Creek village sites are found mostly in the Panhandle but the distribution of the complicated stamped pottery type spreads over a much larger portion of the state. The patterns were first carved into a wooden paddle, which was used to stamp the design into the soft clay walls of the pottery before it was fired.
Statement of Use
Updated: January 13, 2021 | This guide should be referenced when developing print, digital, or video media using the Florida Department of Transportation SUN Trail logo. The purpose of this document is to ensure consistency, predictability and repeatability of the Department's brand. |
SUN Trail Logo
File Formats | Ideal Uses | |
EPS (Download Link) | ||
SUNTrail_Logo_Color.eps | Full color logo | Vector files that graphic professionals commonly use in illustration programs such as Adobe Illustrator or CorelDRAW to produce high-resolution images, drawings, or layouts for producing large print (e.g. signs) or high resolution (e.g. invitations) products. |
SUNTrail_Logo_BW.eps | Black and white logo | |
SUNTrail_Logo_Color_TextOnly.eps | "SUNTRAIL" type only, full color logo | |
SUNTrail_Logo_BW_TextOnly.eps | "SUNTRAIL" type only, black and white logo | |
JPG | ||
Full color logo | Low-resolution files that support embedding for use on websites, multimedia images and in Microsoft (MS) Word documents but only use when maintaining a small file size is important. | |
Black and white logo | ||
"SUNTRAIL" type only, full color logo | ||
"SUNTRAIL" type only, black and white logo | ||
Full color logo | Print-ready files, for both standard and large format (e.g. plotter). Preserves layout, fonts and are scalable for changing the print size without distorting resolution. | |
Black and white logo | ||
"SUNTRAIL" type only, full color logo | ||
"SUNTRAIL" type only, black and white logo | ||
PNG | ||
Full color logo | High-resolution files that support transparency and are best for use in MS Word Documents, MS PowerPoints and other graphic overlays. | |
Black and white logo | ||
"SUNTRAIL" type only, full color logo | ||
"SUNTRAIL" type only, black and white logo | ||
Official SUN Trail Logo Colors - Primary Colors | ||||||
Blue | Orange | Red | Yellow | Black | ||
Hexadecimal | 6FCFEB | F5A800 | FF4438 | FFDD00 | 0 | |
RGB | R115 G207 B235 | R245 G168 B28 | R240 G72 B62 | R253 G221 B0 | R0 G0 B0 | |
CMYK | C49.4 Y0 M5.3 K0 | C1.77 M37.86 Y100 K0 | C0 M87.4 Y79.9 K0 | C2.38 M8.71 Y100 K0 | C0 M0 Y0 K100 | |
PMS Uncoated | 821U | 130C | Warm Red U | Yellow U | 100% Process Black | |
PMS Coated | 821C | 130U | Warm Red C | Yellow C | 100% Process Black | |
Official SUN Trail Logo Colors - Secondary Colors | ||||||
Dark Blue | Gray | Green | Purple | |||
Hexadecimal | 1870B9 | AAAAAA | 12B28E | 9D3D97 | ||
RGB | R24 G112 B185 | R170 G170 B170 | R18 G178 B142 | R157 G61 B151 | ||
CMYK | C87 M54 Y0 K0 | C0 M0 Y0 K40 | C77 M2 Y58 K0 | C43 M91 Y0 K0 | ||
PMS Uncoated | 2175U | 40% Process Black | 339U | 2070U | ||
PMS Coated | 3506C | 40% Process Black | 339C | 513C | ||
Recommended Font Families
Sans Serif Font – headings, infographics, cover pages | |||
Preferred | Helvetica | ||
Substitute | Proxima Nova | ||
Serif Font – body text, subtitles | |||
Preferred | Adobe Caslon Pro | ||
Substitute | Times New Roman | ||