There are two versions of the SUN Trail logo, the “full” logo and the “logotype” (text only); both are available in color or black and white. When possible use the “full” logo in color. The logotype is to be used sparingly, only in instances where space would not allow for the use of the full logo.

The “full” logo consists of a radiant sun motif with a gentle gradient from reddish orange to yellow over a swirling blue pattern, locked within a bold black outline. The inspiration for the design is from Swift Creek Complicated stamped pottery. This pottery is associated with the Swift Creek archaeological culture, a Middle Woodland Period culture dating from approximately 100-800 AD in Florida, Georgia, Alabama, South Carolina and Tennessee. In Florida, large Swift Creek village sites are found mostly in the Panhandle but the distribution of the complicated stamped pottery type spreads over a much larger portion of the state. The patterns were first carved into a wooden paddle, which was used to stamp the design into the soft clay walls of the pottery before it was fired.



Statement of Use

SUN Trail Logo Guide

Updated: April 3, 2019

 
This guide should be referenced when developing print, digital, or video media using the Florida Department of Transportation SUN Trail logo. The purpose of this document is to ensure consistency, predictability and repeatability in the Department's brand.


SUN Trail Logo

File Types

Ideal Uses

Vector (Download Link)



SUNTrail_Logo_Color.eps

Full color logo

EPS files are created and edited in illustration programs such as Adobe Illustrator or CorelDRAW. It is the preferred format for large prints, signage, and any type of high resolution printing.

SUNTrail_Logo_BW.eps

Black and white logo

SUNTrail_Logo_Color_TextOnly.eps

"SUNTRAIL" type only, full color logo

SUNTrail_Logo_BW_TextOnly.eps

"SUNTRAIL" type only, black and white logo

PNG

SUNTrail_Logo_Color.png

Full color logo

PNG are high-resolution files that are best used for Word Documents, PowerPoints and website graphics. They cannot be compressed to a smaller file size. This image type is preferred for general use.

SUNTrail_Logo_BW.png

Black and white logo

SUNTrail_Logo_Color_TextOnly.png

"SUNTRAIL" type only, full color logo

SUNTrail_Logo_BW_TextOnly.png

"SUNTRAIL" type only, black and white logo

JPG



SUNTrail_Logo_Color.jpg

Full color logo

JPGs are low-resolution image files, that can be used for websites and Word documents, but should only be used when maintaining a small file size is important.

SUNTrail_Logo_BW.jpg

Black and white logo

SUNTrail_Logo_Color_TextOnly.jpg

"SUNTRAIL" type only, full color logo

SUNTrail_Logo_BW_TextOnly.jpg

"SUNTRAIL" type only, black and white logo



Official SUN Trail Logo Colors



Blue

Orange

Red

Yellow

Black

Hexadecimal

6FCFEB

F5A800

FF4438

FFDD00

0

RGB

R115 G207 B235

R245 G168 B28

R240 G72 B62

R253 G221 B0

R0 G0 B0

CMYK

C49.4 Y0 M5.3 K0

C1.77 M37.86 Y100 K0

C0 M87.4 Y79.9 K0

C2.38 M8.71 Y100 K0

C0 M0 Y0 K100

PMS Uncoated

821C

130C

Warm Red C

Yellow C

100% Process Black

PMS Coated

821U

130U

Warm Red U

Yellow U

100% Process Black



Additional Styles

Recommended Font Families

Sans Serif

Helvetica



Serif

Adobe Caslon Pro