There are two versions of the SUN Trail logo, the “full” logo and the “logotype” (text only); both are available in color or black and white. When possible use the “full” logo in color. The logotype is to be used sparingly, only in instances where space would not allow for the use of the full logo.

The “full” logo consists of a radiant sun motif with a gentle gradient from reddish orange to yellow over a swirling blue pattern, locked within a bold black outline. The inspiration for the design is from Swift Creek Complicated stamped pottery. This pottery is associated with the Swift Creek archaeological culture, a Middle Woodland Period culture dating from approximately 100-800 AD in Florida, Georgia, Alabama, South Carolina and Tennessee. In Florida, large Swift Creek village sites are found mostly in the Panhandle but the distribution of the complicated stamped pottery type spreads over a much larger portion of the state. The patterns were first carved into a wooden paddle, which was used to stamp the design into the soft clay walls of the pottery before it was fired.



Statement of Use

SUN Trail Logo Guide

Updated: January 13, 2021

 
This guide should be referenced when developing print, digital, or video media using the Florida Department of Transportation SUN Trail logo. The purpose of this document is to ensure consistency, predictability and repeatability of the Department's brand.


SUN Trail Logo

File Formats

Ideal Uses

EPS (Download Link)



SUNTrail_Logo_Color.eps

Full color logo

Vector files that graphic professionals commonly use in illustration programs such as Adobe Illustrator or CorelDRAW to produce high-resolution images, drawings, or layouts for producing large print (e.g. signs) or high resolution (e.g. invitations) products.

SUNTrail_Logo_BW.eps

Black and white logo

SUNTrail_Logo_Color_TextOnly.eps

"SUNTRAIL" type only, full color logo

SUNTrail_Logo_BW_TextOnly.eps

"SUNTRAIL" type only, black and white logo

JPG

SUNTrail_Logo_Color.jpg

Full color logo

Low-resolution files that support embedding for use on websites, multimedia images and in Microsoft (MS) Word documents but only use when maintaining a small file size is important.

SUNTrail_Logo_BW.jpg

Black and white logo

SUNTrail_Logo_Color_TextOnly.jpg

"SUNTRAIL" type only, full color logo

SUNTrail_Logo_BW_TextOnly.jpg

"SUNTRAIL" type only, black and white logo

PDF

 

SUNTrail_Logo_Color.pdf

Full color logo

Print-ready files, for both standard and large format (e.g. plotter). Preserves layout, fonts and are scalable for changing the print size without distorting resolution.

SUNTrail_Logo_BW.pdf

Black and white logo

SUNTrail_Logo_Color_TextOnly.pdf

"SUNTRAIL" type only, full color logo

SUNTrail_Logo_BW_TextOnly.pdf

"SUNTRAIL" type only, black and white logo

PNG

SUNTrail_Logo_Color.png

Full color logo

High-resolution files that support transparency and are best for use in MS Word Documents, MS PowerPoints and other graphic overlays.

SUNTrail_Logo_BW.png

Black and white logo

SUNTrail_Logo_Color_TextOnly.png

"SUNTRAIL" type only, full color logo

SUNTrail_Logo_BW_TextOnly.png

"SUNTRAIL" type only, black and white logo



Official SUN Trail Logo Colors - Primary Colors



Blue

Orange

Red

Yellow

Black

Hexadecimal

6FCFEB

F5A800

FF4438

FFDD00

0

RGB

R115 G207 B235

R245 G168 B28

R240 G72 B62

R253 G221 B0

R0 G0 B0

CMYK

C49.4 Y0 M5.3 K0

C1.77 M37.86 Y100 K0

C0 M87.4 Y79.9 K0

C2.38 M8.71 Y100 K0

C0 M0 Y0 K100

PMS Uncoated

821U

130C

Warm Red U

Yellow U

100% Process Black

PMS Coated

821C

130U

Warm Red C

Yellow C

100% Process Black

Official SUN Trail Logo Colors - Secondary Colors



Dark Blue

Gray

Green

Purple



Hexadecimal

1870B9

AAAAAA

12B28E

      9D3D97 

RGB

R24 G112 B185

R170 G170 B170

R18 G178 B142

      R157 G61 B151 

CMYK

C87 M54 Y0 K0

C0 M0 Y0 K40

C77 M2 Y58 K0

      C43 M91 Y0 K0 

PMS Uncoated

2175U

40% Process Black

339U

      2070U 

PMS Coated

3506C

40% Process Black

339C

      513C 



Recommended Font Families

Sans Serif Font – headings, infographics, cover pages

Preferred

Helvetica

 

Substitute

Proxima Nova

 

Serif Font – body text, subtitles

Preferred

Adobe Caslon Pro

 

Substitute

Times New Roman